Beauty #1: Halogen Envelope

The way you present yourself visually as an artist is becoming ever more important. As Steven Wilson of Bass Communion and Porcupine Tree put it in a recent interview with us: "When you're an artist, then your creativity does not stop at the point you've created the music. It continues through to the way you present your website, to the way you present your live shows and professional photographs." In this continuous series, we are taking a look at how labels and musicians around the world are accepting this challenge to come up with stimulating, provoking, endearing or simply stunningly beautiful designs. Part one: The envelope used to send us a copy of "Baked" by Halogen on UK-based label Maternity.

Adam of Halogen would probably extend Wilson's statement from above. In his view, even your choice of postal packaging is part of your presentation. „Baked“ was sent inside a deep-black (possibly even self-coloured) envelope with a silver loudspeaker-cone spray-painted on its back. The CD came accompanied by a similarly styled postcard (which didn't quite fit the photo to your left) and was wrapped up in several strings of thread. This way, the artistic enjoyment start the moment you find the parcel in your letterbox...

Homepage: Halogen
Homepage: Maternity Media Records